One of activities in New Year's Holiday of Japan——Shichifukujin Meguri, like its name, people shall go to shrines or temples to visit seven gods.
Well, before the ceremony, let me introduce the seven lucky gods to you!

the seven lucky gods was taken root in Japanese in the present form in the middle of the Edo period. At that time, the seven lucky gods taking treasure ship was also painted on the Ukiyo-e, Japanese has the tradition of Hatsumoude in New Year's Holiday, the worshipping of the seven lucky gods became popular among the people.
Among them, only one is native to Japan, that is Ebisu. Others come from India and China.

Different god represent different meanings of praying.

In addition to the Goshuin, there are other kinds of things printed with the seven lucky Gods pattern. For example, you could find Ema, Fukusasa (fortune bamboo) and Fukue (fortune picture) of the seven lucky Gods at the Shichifukujin Meguri of Asakusa.

What the feeling of collecting seven Shikishi of Goshuin!
*Shikishi:300 yen Goshuin:300 yen for one

Usually, Japan's Shichifukujin Meguri will be held from January 1 to January 7, but in some regions, such festival will be held throughout the year!

Asakusa Shichifukujin Meguri

Yama-note-sen Shichifukujin Meguri

Shibamata Shichifukujin Meguri(*Goshuinchou is from January 1 to January 7)

Kamakura・Enoshima Shichifukujin Meguri

Kawagoe Shichifukujin Meguri(*from January 1 to January 7 and the first day of every year)

Please be sure to try to collect the blessings of the Shichifukujin!